Mumbai: BGauss, a leading electric two-wheeler brand and part of the RR Global Group, has named Bollywood icon Ajay Devgn as its official brand ambassador, signaling a bold step toward strengthening its presence in India’s rapidly expanding electric vehicle (EV) market.
The collaboration is aimed at amplifying awareness around BGauss’s smart, stylish, and sustainable electric mobility solutions.
Known for his charismatic and reliable screen presence, Ajay Devgn perfectly embodies the brand’s core values of performance, trust, and dependability.
Through this strategic partnership, BGauss seeks to inspire more consumers across urban and semi-urban India to shift toward eco-friendly electric scooters as a future-ready mode of transportation.
Speaking about the association, Ajay Devgn said, “BGauss is an Indian brand that is innovating in the EV space with world-class technology. I’m proud to be a part of their journey. Their new RUV350 model is a testament to their focus on quality, innovation, and sustainable mobility.”
Hemant Kabra, Founder and Managing Director, BGauss, stated, “Our mission is to deliver reliable, performance-driven electric mobility tailored for Indian roads. Ajay Devgn’s credibility and widespread appeal make him an ideal partner to promote our vision for a cleaner and smarter future.”
BGauss Ambitious Plans
BGauss has ambitious plans to launch electric bicycles and two new EV models in the coming year. With a growing product lineup and an expanding dealer network, the company aims to capture over 80% of the home EV locker segment and increase market share in the jewellery segment to 70%.
The newly launched RUV350 electric scooter offers a top speed of 75 km/h and a range of up to 145 km, making it ideal for both city and intercity commutes.
It features a 3500W motor, 3 kWh LFP battery, and advanced tech such as TFT display, turn-by-turn navigation, hill-hold assist, and regenerative braking. Additionally, the C12 family’s latest model introduces dual-tone designs and a host of performance-enhancing features.
Backed by strategic investors like Bharat Value Fund’s Mahaveer and Madhu Lunawat and Darshan Patel of Vini Cosmetics, BGauss is rapidly scaling operations and aiming to become a leader in India’s EV two-wheeler market.
